TL:DR: - Ever wondered where that tasty Mushroom you are eating came from? Does the label tell you what you need to know or do you need to dig deeper? It is a fascinating journey and here is a quick example using Artisan Farms King Oyster (Eryngii) Organic Mushrooms in Malaysia.

Village grocer is a smaller but more upmarket supermarket and they stock King Oyster Mushrooms from Artisan farms. Sounds good but who is artisan farms?

Turns out they are simply a brand that was created that have a contract with some of the bigger supermarkets and of course that is gold as far as sales goes. For this article it is not necessary to dig deeper.

Artisan Farms
We are a distributor of premium agriculture food products, specializing in the supply of organic mushrooms in select supermarkets and whole food outlets.
We only source products that meet stringent industry standards hence all of our products are either organic or GAP certified by the Malaysian Agricultural Authorities.

Artisan Farms are in turn owned by Beamers Net Sdn Bhd. Beamers is simply a marketing agency. An agency can't even spell in touch correctly. 🙂 Here is the about page:

About Us
Beamers Net Sdn Bhd was officially founded on the 4th of October 2004. It started out purely as a design house and have now evolved into a full-blown agency providing an array of services ranging from sourcing of point of sale materials to uniform fabrication. We would like to think of ourselves as an agency that not only provides designs but more importantly, an agency that provides a holistic approach in branding and advertising, from prints to events, giving you all the tools, you need to gain that competitive edge in your industry.

The next clue is HeveaGro. This is an interesting company. The parent company, HeveaBoard use Rubber Trees to create particleboard. One of the byproducts of the process was the softer parts of the Rubber tree that was initially deemed as waste. The company then created HeveaGro to use this "waste" as a medium to grow mushrooms. Now that is diversification!

HeveaGro, is a proud member and a wholly owned subsidiary of HeveaBoard group of companies.
We share the group’s desire of offering quality products using environmentally friendly and sustainable manufacturing processes. To satisfy this desire, we use a well-researched mushroom growing process utilizing organic woodbark from our own particleboard manufacturing process. The organic raw materials used, the completely clean room and cultivating process ensure the highest quality products.

The process HeveaGro use is:

1. Raw Rubber Wood / Lock is processed and Organic Wood Bark is created as a waste product.
2. Nutrients are mixed with the Organic Wood Bark.
3. This is then bagged in plastic bags ready to be sterilized for Mushroom growing medium.
4. Spawn is cultivated in the dedicated clean environment.
5. After the plastic bags have been sterilized it is inoculated with the spawn.
6. Next is the incubation room where the Mycelium is allowed to grow.
7. The process then moves to the fruiting room.
8. The final step is cleaning, processing and packaging.

This is a very impressive and professional setup with clean rooms and 24 climate controlled fruiting rooms providing an amazing production capacity of 3,000 kg, according to the HeveaGro web site.

They have a great introduction video that we have embedded here.

On the health fact page HeveaGro makes some statements regarding the benefits of Organic Eryngii Mushrooms.

For example:

Organic Eryngii mushrooms have a lot of nutrients like B6, B12, Folate, Thiamin and Niacin.
The body and gills of organic Eryngii mushrooms contain a compound called Lovastatin. According to studies, this compound can help lower cholesterol and reduce the risk of cardiovascular diseases.
Other claims include Low in Calories, High Fibre, Fat-Free, Gluten-Free, High Antioxidants, Cholesterol-Free, High Protein, Very Low in Sodium.

They also provide some really handy recipes to try --> https://www.heveagro.com.my/recipes/

According to Google here are the nutrients and a few more facts.

Eryngii mushrooms (King Oyster) are highly nutritious, low-calorie, and rich in fiber, protein, and essential B vitamins (especially niacin, riboflavin, and pantothenic acid). They are a potent source of antioxidants, notably ergothioneine and selenium, which help fight oxidative stress. Key health benefits include cholesterol-lowering properties (due to lovastatin), immune support, and high potassium levels for heart health.
Key Nutritional Content (per 100g):
Calories: ~32 kcal
Protein: ~2.9g
Fiber: ~3.6g
Vitamins: Niacin (B3), Riboflavin (B2), Pantothenic acid, Vitamin D, Folate, B6
Minerals: Potassium, Phosphorus, Iron, Magnesium, Zinc, Manganese
Bioactive Compounds: Ergothioneine (antioxidant), Beta-glucans (immune-boosting)
Health Benefits and Properties:
Heart Health & Cholesterol: Contains lovastatin, which helps reduce cholesterol and blood pressure.
High in Antioxidants: Rich in ergothioneine, which offers cellular protection against oxidative stress.
Nutrient-Dense: They are low in calories and saturated fat, yet high in nutrients, making them ideal for weight management.
Texture & Taste: Known for a thick, edible stem with a savory umami flavor and meaty texture, popular as a meat substitute.
They are versatile for cooking, commonly used in grilling, sautéing, and stir-fries, and are often used as a nutritious, low-calorie, and high-fiber ingredient in various dishes.

Here are some additional facts from Google.

The scientific name of the Eryngii mushroom, commonly known as the King Oyster or King Trumpet mushroom, is Pleurotus eryngii. It belongs to the family Pleurotaceae and is characterized by its thick, edible white stem and small, brownish cap.
Scientific Name: Pleurotus eryngii
Common Names: King Oyster mushroom, King Trumpet mushroom, Eryngi, Trumpet Royale
Characteristics: Known for its firm, thick, white stem and savory, umami flavor
Habitat: Native to the Mediterranean, Middle East, and parts of Asia, often associated with Eryngium plants

King Oyster Mushrooms is one of the favorite mushrooms that Ecoldang Micro Farm owners cultivate. It takes a little longer to incubate and fruit but it is worth the wait. Our franchise holders tend to prefer Pasar Malam's where they sell the produce to vendors for gilling much like satay! The price is usually around RM8.00 per portion and depending on the size you could have up to three servings per mushroom!

Our Micro Farms are typically around 400Sqft per unit

As an example only and to give context, This unit as available directly from the manufacturer and the cost for the unit is USD19,999.00 with delivery and installation.

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